Blue Ocean Report Essay Example | Topics and Well Written Essays - 1000 words

Blue Ocean Report - Essay Example BOS tools and frameworks include value curves, strategy canvas, 6-paths, 4-actions framework, purchaser utility map, purchaser experience cycle, as well as, the BOS index. BOS covers strategy implementation and strategy formulation. The BOS simulation represents computerized strategy games demonstrating BOS methodologies, concepts, and analytical tools. The aim of a simulation could be moving out of an undifferentiated product Red Ocean and attempt to create a niche marketplace to accomplish the result. The BOS denotes a marketing approach inspired by a study of numerous strategies commercial ventures have employed to remain competitive crosswise century period. The premise of the strategy is that the success of the business comes about when they transform their focal point from trouncing the competition to emerging companies that offer such exceptional value that are exclusive in the market. BOS characterizes an immense marketplace wherein every innovative exertion that offers true worth can flourish. Numerous commercial ventures have profited from this notion. The significance of the BOS hinges on it consenting to a business selling its product with no or minimal competition from other companies. The strategy is efficient for new businesses that do not have loads of finances available for advertisement and do not desire selling their products within markets where other business have in the past established solid brands (Wells & Hymes, 2012). The BOS compares the blue ocean to the red ocean. Within an established marketplace, commercial ventures constantly fight each other to win over clients and upsurge sales. This denotes an ocean packed with shacks that gash one another, consequently turning the ocean water red with their blood. A commercial venture has a capacity of shifting to another ocean that is blue and peaceful, devoid of the vicious sharks. The commercial venture realizes the necessary expenses and might offer further profits with additional investm ent and eliminate expenditures that do not boost profits even when the competitors incur finances on them. Case in point is a circus that incurred more finances hiring acrobats and eradicated performing animals that characterize a different strategy with the conventional uses of circus. Companies that use BOS do not attempt to gain their customers from conventional competitors. The focal point entails creating innovative business models that are exceptional. Even though, the company could still be within a similar industry as the competition, it centers on the manners of attracting fresh customers. Customers who favor the obsolete model could revert to the products of the competition (Niciejewska & Dimitrov, 2009). The BOS is mainly efficient when there is a saturation or a decline in the market. When video gaming companies started trading their innovative consoles, numerous competitors sold games and video gaming consoles. Majority of competition target youthful males who ordinaril y purchase the bulk of video games. The corporation created games that suited casual players who had not purchased in the past as many games. Consequently, the company increased its customer base. A BOS can incorporate the essential features from different markets to creating a solitary product with benefits over competing within the marketplaces. For instance, corporate executives could fly commercial class on a plane-jet with other

Group project outline Essay Example | Topics and Well Written Essays - 1000 words

Group project outline - Essay Example In addition to this, the market demand and needs of the customer towards this product segment is changing at a continuous rate. Now-a-days, people are trying to consume fuel efficient cars due to the hike in fuel prices. Recently, several automobile organizations are implementing green strategies in business. Moreover, several leading organizations, such as Ford and Toyota introduced electric car to reduce the consumption level of fossil fuel. Lack of use of fossil fuel can reduce the emission level of carbon. In addition to this, it reduces the operating cost of an organization. Therefore, the organization can use economic pricing strategy. Now-a-days, people are trying to consume fuel-efficient low priced cars due to their low disposable income. However, research on this product will help all the group members to learn about the market demand of this product. There are several types of cars, such as hatchback, Sedan, SUV and MUV. Research on each car segment will help the group mem bers to understand about the purchasing behaviour of people and strategies that are implemented by several automobile manufacturing organizations (Noel, 2009, p.117). The objective of research is to know the purchasing behaviour of people towards this product. Project Plan There are four members in this group. Each group member has different roles and responsibilities to complete the project. Primary and secondary data collection method has been utilized in order to gather appropriate data. Both these data collection methods have significant advantages. Primary data collection method will help this group to gather real time and valid data (Mooi and Sarstedt, 2011, p.39). On the other hand, secondary data collection method will help to gather a large number of data set (Malhotra, 2008, p.25). Both of these data collection method will help this group to achieve successful and expected research outcome. 2 members from the group have taken the responsibility to gather primary data. They are going to take interview of 10 people to gather valuable primary data and information. Total sample size has been considered for this research is 10. Out of the 10 individuals, 6 are common people who have cars and 4 are store managers of different car making and distributing organizations. 1 member will take the interview of 6 customers and other will take the interview of 4 managers. Another group member is responsible for gathering secondary data. Therefore, it is clear that 3 members of the group are engaged in the data collection process. The fourth group member will be responsible for analyzing the collected data and provide a research outcome based on his or her analysis. Key Challenges The key challenges that have been faced in the group activity for the project on studying the purchasing behaviour of the customers for various types of cars have been explained as follows. The challenges could be faced in the individual level as well as the group level while conducting th e tasks involved in the project plan. Since four different people were engaged in the separate tasks of data collection as per the primary and secondary research methods, the data analysis and the evaluation, difficulties could be faced due to the mismatch of the expectations of the people that have collected data and the people who have conducted the analysis and evaluation. The various parameters on which

The Issue of Junk Food Essay Example for Free

The Issue of Junk Food Essay To a great degree, the over consumption of junk food has become the root cause of an untold number of problems that have manifested in the public. In a way, it is because of the public’s seeming addiction to junk food that aid weight and health related problems that these problems are as common as they are today. In order to understand when junk food becomes dangerous, one needs to look at what exactly junk food is and how to eliminate it from a person’s diet. see more:short speech on junk food   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Junk is essentially food that is processed and loaded with fat and sugar. An example of processing includes the bleaching of brown flower to white flour and, accordingly, the replacement of natural sugars with refined white sugar. The main purpose for this process is not to better the food, but to keep the food on the shelf longer without the food spoiling. In other words, the profit motive is what directs companies to release such manufactured food to the public.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When food is removed from its natural state and processed for a longer shelf life, many of the nutrients that such food is intended to deliver is eliminated. Furthermore, the food’s additives drive the calorie count of the food way up. So, before eating a steady diet of junk food that is high in sugar and fats, one needs to realize that it will surely lead to obesity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So, it is best for the public to avoid these types of food for the betterment of the public’s health. The public, however, is usually attracted to the refined taste (and excessive marketing campaigns) of junk food so they react accordingly and purchase junk food products. It also helps the junk food industry that natural products are usually much higher in price and harder to find at convenience stores. While no one wants to play follow the obese leader, most people are unfamiliar with healthy habits because they have never been exposed to such habits before. So what should people do to avoid the problem of junk food addiction? First, the public must recognize the fact that junk food is real bad for diet and health and to adopt a zero tolerance policy towards junk food. If purchasing higher quality food is what is required, then the person make special preparations in order â€Å"stockpile† quality food in the ‘fridge after a shopping trip rather than purchase from low grade fast food shops while on the run.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order for junk food to lose its hold on the United States’ public, the public must reject eating junk food as a regular staple of diet. This would require a great change on the part of the public’s perception of junk food and that is a daunting task.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To a great degree, it would be helpful if the government cracked down on the very irresponsible behavior that large food companies have been responsible for. However, our society is one that seems to be very adverse to regulation and this is why there has been little leeway in making large food corporations pay for the damage they have inflicted. Of course, there have been court challenges that were lost because the existed the belief that people had developed obesity and health problems because they lacked a certain level of personal responsibility.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Regardless of where one sits on the issue of junk food diets, virtually no one can deny that it is a person’s individual responsibility to eat properly and avoid food that is terrible for the body. Yes, there are huge advertising campaigns designed to present people with all the benefits of junk food. However, it is unfair to say that such media campaigns are pure brainwashing. In order to do that, one would have to assume that the public is fairly unintelligent to fall for it. Unintelligent? No. Undisciplined? Yes.

Relationship Between Emotional Intelligence And Leadership Education Essay

Relationship Between Emotional Intelligence And Leadership Education Essay One What is the relationship between emotional intelligence (EI) and leadership? Do you see evidence of the leaders in your organizations displaying EI? Explain. Students answer Research suggests that emotional intelligence is related to several aspects of transformational leadership, such as inspirational motivation, individualized consideration (Palmer, Wall, Burgess, Stough, 2001) and idealized influence (Barling, Slater, Kelloway, 2000). Mills (2009) performed a meta-analysis of 48 studies to examine the relationship between emotional-intelligence and effective leadership. Mills found  strong evidence for the essential elements of emotional intelligence models (Bar-On, 2006; Dulewicz Higgs, 2000; Goleman, Boyatzis, McKee, 2002; Mayer Salovey, 1997) and all four components of transformational leadership. Mills suggested that emotions may be intertwined with transformational leadership skills. Based on these results, Mills asserted that emotional intelligence should no longer be considered a soft skill, but should be incorporated into leadership development programs. Several leaders in my organization exhibit the elements of emotional intelligence, as described by Goleman et al. (2002). I would also describe these leaders as effective and transformational.  Do you think that emotional intelligence is a prerequisite of transformational leadership?   References: Barling, J., Slater, F., Kelloway, E. K. (2000). Transformational leadership and emotional intelligence: An exploratory study. Leadership Organization Development Journal, 21, 157-161. Bar-On, R. (2006). The Bar-On model of emotional-social intelligence (ESI).  Psicothema, 18 (suppl.), 13-25. Dulewicz, V., Higgs, M. (2000). Emotional intelligence a review and evaluation study. Journal of Managerial Psychology, 15, 341-372. Goleman, D., Boyatzis, R., McKee, A. (2002). Primal leadership: Realizing the power of emotional intelligence. Boston, MA: Harvard Business School Press. Mills, L. B. (2009). A meta-analysis of hate relationship between emotional intelligence and  effective leadership. Journal of Curriculum and Instruction, 3, 22-38. Palmer, B. R.,  Walls, M., Burgess, Z., Stough, C. (2001). Emotional intelligence and effective leadership. Leadership Organization Development Journal, 22, 5-10.  Ã‚   Mayer, J. D., Salovey, P. (1997). What is emotional intelligence? In P. Salovey D. J. Sluyter (Eds.), Emotional development and emotional intelligence (pp. 3-31). New York: Basic Books. My answer. Emotional intelligence is related to leadership. Its true since the history of emotional intelligence dates back to the times of Darwins work. According to Thorndike (1920) emotional intelligence is defined as the skill of understanding and managing other people. This ability to understand other peoples feelings, fears and motivation is what leadership is all about. In the thesis of Wayne Payne a study of emotional intelligence in 1985 is first defined in terms of the traits related to leadership but the distinction between trait emotional intelligence and ability emotional intelligence is brought in at a later stage in relating personality and leadership. But in my view its true that the two are related. Reference: Thorndike, R.K. (1920). Intelligence and Its Uses. Harpers Magazine 140, 227-335. Question 2 What is the relationship between emotional intelligence (EI) and leadership? Do you see evidence of the leaders in your organizations displaying EI? Explain. Students answer Emotional intelligence (EI) is a competency, which is considered critical for leaders. Leaders who display emotional intelligence are more likely to have better results within the organization (Goleman, 1998). Emotional intelligence is a form of intelligence does not correlate with a technical ability or a leaders expertise.   EI is a soft skill that enables a leader to motivate a team. Many times leaders are promoted into leadership positions based on individual contributory success. They may have excelled as an individual, but are unable to successfully lead a team. According to Goleman (1998), EI is what sets the two individuals apart. Standard IQ and work experience are important abilities, however, Golemans study proved emotional intelligence to be a critical piece of leadership. This study sited that without EI, a leader will not have the ability to become a great leader. The study also correlated low EI with low performance. Leaders who scored low on emotional intelligence tests had a tendency to be terminated or move out of the leadership position voluntarily (Goleman, 1998). Our organization uses a written test called the Previsior. This is an assessment to measure an employees compatibility with our organizations culture and values. We have had frontline employees who worked for the company for 10 years, apply for a supervisory position and fail the test on a poor match for culture. When I argued the results with our human capital partner. I was told the test was not wrong, and if we deviated for one- it could be viewed as discrimination later. While I think that humans should have the ability to override the decision that a computer make- I think the computer made the right decision for that particular employee. It is a difficult story to tell as a leader though. We say that we promote from within, and then when an employee fails the test we write them off- without offering classes or assistance to pass the test in the future. Reference: Goleman, D. (1998). What makes a leader? Harvard Business Review, 76, 93-102. My answer. Its true from the works of Goleman he talks more on the links between emotional intelligence and leadership effectiveness in most of his documentations. From these documentaries although the student does not bring out the relation clearly, according to Geleman its a culture that can be adapted but brings in the issues of cultural intelligence.The researchers Alon Higgins (2005) in their research argue that Cultural intelligence is more important than IQ in a work place. It influences a persons work performance and career success. They move forward to say that emotional intelligence is not only important in our career or business but also in life and leadership. Unlike management, it is all about coping with change while cultural intelligence support this since its defined as the capability for successful adaptation to new culture and unfamiliar setting. Reference: Alon, I. J.M. Higgins. (2005) Global leadership success through emotional and cultural intelligences. Business Horizons publisher. Pp.501-512 Question 3 What is the relationship between emotional intelligence (EI) and leadership? Do you see evidence of the leaders in your organizations displaying EI? Explain. Students answer According to the University of Phoenix Week Seven Lecture, Emotional intelligence is a form of intelligence unrelated to technical or functional expertise. Leaders who display emotional intelligence possess a set of social skills that enable them to guide and motivate followers to achieve company goals (para. 1). Leadership is a persons ability to influence others towards achievement of a common goal. In reviewing the above description of EI, it is stated that EI is social skills that enable them [leaders] to guide and motivate followers to achieve company goals. It seems clear that if EI is not synonymous with leadership, it is extremely closed (directly synergistic). EI plays an essential and direct role in the effectiveness of leadership. Without EI, a leader is essentially not effective and unable to lead or motivate others to achieve common goals. Some of the leaders in my organization display strong EI skills, while others do not. For example, one is much better at maintaining relationships with others and has an open door policy. The other is very much task oriented and very ineffective at building or maintaining relationships. The first one is a very effective team builder, while the other demoralizes and frustrates everyone. Everyone wants to follow the first, while people only follow the other in-so-much as they have to due to his legitimate power (from his position).  Ã‚  Were it not for his legitimate power,  no one in the organization would give him the time of day.   The difference  between these two leaders has shown me the critical importance EI plays in leadership.   Reference Leadership and emotions. (2010). Retrieved from University of Phoenix website: http://classroom.phoenix.edu/afm211/secure/view-thread.jspa?threadID=22548101 My answer. Just like the first question the student has clearly stated the relationship between leadership and emotional intelligence.The only problem he does not have citations in his text to support the ideas. From the works of Salovey (1990) describes emotional intelligence as based on the ability of a leader to understand their own emotions and that of colleagues they work with. He describes three approaches to EI as trait approach, competency and emotional approach. From his text he does not shed out correctly the emotional trait of the leader he claims not to be corporative with other employees he could only be strict to his principles of leadership. Reference: Salovey, P. Mayer, J.D. (1990).Emotional Intelligence, Imagination, Cognition and Personality. Pp 185-211 Question 4 What subjects or topic areas should be included in leadership development programs in the public and private sector? Why did you select these topics? Are leadership training programs today effective? Explain. Students answer The purpose of a leadership program is to prepare leaders with practical strategies that can help them to develop personal plans for developing their leadership potential. Similar topics should be included in leadership training for both the private and the public sector leaders.   One may argue to say that government leaders need addition training in ethics, truth and transparency, but these issues are important to all leaders.  A leadership development plan should include: A strategy guide to develop full potential as leaders Identify techniques to improve your communication skills Develop strategies to manage conflict effectively Teach issues related to the delegation and evaluation of work performance by others Describe ways in which to enhance the leaders ability to cope with change, manage stress, and improve time management skills Provide strategies to improve your critical thinking skills Assist the leader in developing a plan for a rewarding career My answer What the student has presented is true. Leadership programmes remain vital even today both in public and private sectors due to the dynamic demands of management towards result appraisal and performance oriented way of leadership. All topics on leadership are meant for service delivery in leadership that a leader is an individual who is able to manage and lead others in a achieving a set goal. Just as in the case of leadership and emotional intelligence adapting to the different cultures is the important thing in delivery because different organization has got different cultures of management. I think addition of IT in leadership is a vital topic to be included with the rise of computer era in management. Question 5 Why did you select these topics? Are leadership training programs today effective? Explain. Students answer I selected these topics because, these  topics are crucial to the success of leaders within  our organization.  I also feel that  senior leaders did not provide  our middle  management team with  the tools that  are needed for progression to the next level.  Leadership training programs have  recognized needs of the leaders, but since the downturn in the economy- resources are scare and companies are looking for leaders  who can increase revenues  and produce results quickly.   These  leaders have a proven record of accomplishment and require minimal training.    Leadership is a subject that continues to be examined and even discussed in the educational system for youth. In the public and private sector there are three subjects that should be included, which are honesty and integrity. According to Wren (1998), integrity is the correspondence between word and deed and honesty refers to being truthful or non-deceitful. The two form the foundation of a trusting relationship between leader and followers. These subjects should be included because so many in leadership lack honesty and integrity. The primary leader of an organization or prominent figure shapes the morale or culture of that company, city, country, etcThe behaviors of the leader can have a great impact, thus, learning the cause and effect of being dishonest and lacking integrity should be taught. Leadership training programs are effective today, because they teach extensively how to lead others. Its only effectiveness lies in the person being trained, and what they expect to rec eive. Often times, one can have the best process that has been proven to work; however the individual can be nonreceptive. This does not mean the program is insufficient; it is the persons desire to be trained. Reference Wren, J.T. (1998). Leaders companion: Insights on leadership through the ages. New York: My answer. I agree with the write that leadership training programs are important and they teach how to extensively lead others. These training programs are important if one needs to progress to management level in an organization. The training will at the end improve the companys productivity. This is achieved by adding value to the quality of work hence bringing in new customers. This takes a company to a different level and gaining a competitive advantage over competitors.Companys spend a lot of money in researching about a specific strategic plan and also in implementing it. It would be unfortunate if the leaders are not trained to move hand in hand with these changes. This can be done through invitation of guest speakers who may talk ton whole employs to get the desired company expectations.

Rappaccinis Daughter Essay: Finding the Heart in Rappaccinis Daughte

Finding the Heart in Rappaccini's Daughter         In Hawthorne's short story, "Rappaccini's Daughter", Rappaccini is ostensibly a cold, calculating scientist. A pure scientist who would willingly give his daughter, himself, or whatever else most precious to him "for the sake of adding so much as a grain of mustard seed to the great heap of his accumulated knowledge" (1641). This leads most to believe that Rappaccini lacks any emotion and concern for his "scientific subjects" and their desires. This assumption, however, is incorrect. Rappaccini cares dearly for, if no one else, one person and is willing to use his science to meet her needs. This person is his own daughter. Upon Giovanni's angry outburst to Beatrice, Rappaccini says, "My science and the sympathy between thee and him have so wrought within his system that he now stands apart from common men, as thou dost, daughter of my pride and triumph, from ordinary women" (1655). Rappaccini clearly cares dearly for his daughter and is willing to use his science to make Giovann i compatible with Beatrice because he recognizes her human need for companionship.    The conclusion reached by a cursory read of "Rappaccini's Daughter" is that Dr. Rappaccini is an evil, cold, and calculating scientist with only his scientific advancement in mind. This conclusion stems from Professor Baglioni's portrait of him. By Professor Baglioni's account, Dr. Rappaccini "cares infinitely more for science than for mankind" (1641). The hints of poison in Beatrice's person and the poisonous vegetation in Dr. Rappaccini's garden seem to support this assumption. There is an obvious parallel between the beautiful flowers, their wonderful scents and Beatrice's beauty and scented breath. Professor... ...and the love between her and Giovanni. He wanted only to be able to say, "My daughter, thou art no longer lonely in the world," and to see his beloved daughter happy, as is the wish of every parent for his child. Doctor Giacomo Rappaccini was not a cruel, bent, old man with an exclusive zeal for science and science alone. Rather, he was a "thunder stricken man of science" devastated by the horrible intolerance of one Professor Pietro Baglioni who, looking forth from the window of Dr. Rappaccini's house at the moment of Beatrice's death, "called loudly, in a tone of triumph [ . . . ] Rappaccini! Rappaccini! And is this the upshot of your experiment!" (1655).    Works Cited Hawthorne, Nathaniel. "Rappaccini's Daughter." The Tradition in American Literature Ed. George Perkins, et al, vol. 1, 7th ed. New York: McGraw Hill Publishing Company, 1990. 1637 - 1655.

The Paradox of Perfection :: Free Essay Writer

The Paradox of Perfection In 1980, Arlene Skolnick’s â€Å"The Paradox of Perfection† was published in Wilson Quarterly around the time when the â€Å"ideal family† was highly regarded. The article expresses the idea that the perfect family dose not exist. This essay is a prime example of how society views on what a family should be, subconsciously affects the behavior and attitude of the average family. As a psychologist from University of California, Skolnick presents her views through a series of historical contexts and statistics. Skolnick ironically exemplifies through the media that the picture perfect family is nothing more than a myth; in other words she uses the media concepts of a family as a foothold to convey her thoughts. Although the article was written more than 20 years ago, Skolnick views projects a future representation of society and how their portrayal of the â€Å"ideal family† has not change. The essay covers an array of periods; a historical view to give a background to the essay, a present view to elaborate her thoughts and a future outlook to tie it all together. Through this process, the reader is able to follow and understand the author’s views, which are refurbished by historical evidence. Skolnick stated in the beginning of her essay, â€Å"Can the family be at once a cherished â€Å"value† and a trouble institution,† (paragraph 4) as a way to establish her agreement. The statement basically means that what was once thought as the ideal family is now the main reason for typical families’ downfall. Through a variety of metaphorical strategies, Skolnick is able to support her claims; the media and other image of the perfect family is an unrealistic model that average family use as a form of comparison. The author first address a general audience with her opening statement, which states the divorce rates, births out-of-wedlock, and presents a down to earth impression that captures any reads’ attention. Even though Skolnick is psychologist, she is able to express her views in a matter that appeals to the general-mass. I am able to understand and agree with Skolnick’s arguments to a point, due to the fact that I have lived in two different cultures and therefore able to appreciate her ideals. I can see why the author believes so strongly in her arguments because it is easily seen that the American life-hood is bases on the output from the media and a collection of society’s regulations that force the average man to behave in a certain matter.

Aspects of Creative Work

Aspects of creative work: Fallingwater by Frank Lloyd Wright A creative work is a manifestation of creative effort such as artwork, literature, music, paintings, and software. Creative works have in common a degree of arbitrariness, such that it is improbable that two people would independently create the same work. Creative works are part of property rights. A creative work depends on how you look at that particular art. Every art or craft is not creative for us or for everyone.When we say something is creative we always have some reference. If one says a building is creative we always compare it with all principles of design whether it is in harmony or contrast with the surroundings or if it is balanced or the whole building is in unity or not. I have tried to understand aspects of creative work by studying Frank Lloyd Wright’s Fallingwater. In 1933, Kaufmann’s asked Frank Lloyd Wright to design a new weekend house in Bear Run, a stream which flows at 1298 feet above sea level and then breaks to fall about 20 feet.Kaufmann’s needed a year round weekend house, with all modern conveniences, away from the highway and closer to the waterfalls. Instead of designing a house which overlooks waterfalls, Wright designed a house on the waterfalls. Wright says,† I think you can hear the waterfall when you look at the design. 1 When Wright first drew sketch of the house he imagined a house with series of terraces or ledged which would appear to be mere extension to the cliff. These reinforced 1 Wright, in a conversation with Hugh Downs at Taliesin, copyright 1953 by the National Broadcasting Company.Aspects of creative work: Theory of Conservation Submitted by: Manasi Pundlik, Code: AC-0212 Page 1 concrete cantilevered terraces were anchored to the rock and thus it was placed between the rocky outcrop and the stream, parallel to an old wooden bridge. The house was conceived as a living space projecting above the falls and into the forest, simil ar to the ledges of rock along the cliffs, and beneath the stream. 2 Initial sketches of the house 2 Frank Lloyd Wright’s Fallingwater, the house and its history, copyright 1993 by Dover Publications, Inc.Aspects of creative work: Theory of Conservation Submitted by: Manasi Pundlik, Code: AC-0212 Page 2 First floor plan Second floor Plan Aspects of creative work: Theory of Conservation Submitted by: Manasi Pundlik, Code: AC-0212 Page 3 Third floor plan There were four boulders on northern side of the stream, Wright placed living room floor above one of the boulder. Spaces inside the house were framed by five nearly equal bays. West bay defined the kitchen and two bed rooms above. Two middle bays after that formed the central space of the living room.Mrs. Kauffmann’s room was on first floor and a long gallery at the third level was provided above the living room in the middle bay. The Fourth bay or east bay defined sky lighted study area, principle entrance and stairs, while guest room was built over the eastern bay above the main entry and staircase. The fifth and the last bay encompassed the east living room terrace and the entrance loggia. South Elevation Aspects of creative work: Theory of Conservation Submitted by: Manasi Pundlik, Code: AC-0212 Page 4West Elevation The terrace besides the west living was cantilevered past the line of the west kitchen wall and thus the monotonous and simplistic expression of the bay module was avoided, enhancing the drama of cantilever. On the ground floor a pool kind of space was created this can be accessed by floating staircase. The pool was constructed as per clients wish, it could have been constructed anywhere, but Wright placed it in such a way that as if it is part of the stream. Floating staircase adds to the feeling of one big flowing space from where you cannot separate nature from the building.The cantilevers in the house already appeared everywhere at Bear Run, not just in the rock ledges, but in the long green leaves of the laurel and rhododendron. 3 Wright said that he saw them as a profoundly natural principle. With little sense of its latent poetry or expressive potential and with imagination the cantilever could be turned into the most romantic and free of all structural principles. These cantilevers appear as if they are the driving boards, their one end is anchored to the boulder and other end extends out into space with no vertical support underneath its free end.These series of cantilevers rest on three bolsters and they rise from the edge of the stream as if on tiptoe in support of the cantilevered slab of the first floor. Even if the house has an overriding strong horizontal force expressed through series of terraces it never feels out of place and it never tries to empower itself from the nature. The series of terraces appear as if they are floating on the stream. Even the material used for construction is justified in every sense.Sandstone used gels with the sur roundings which was quarried about 500 feet west of the waterfalls and due to the rough shifting manner it appeared as if they are coming out of the rocky outcrop. Wright was inspired from nature and by using glass in windows and walls he created a space which is inseparable from its surroundings. Glass gave different perspectives form inside as well as from outside. In the daytime it becomes very reflective and appears as mirror like surface created by still and clear pond water, while in the night glass appears as if it disappeared.The bold projecting cantilevers are made of reinforced concrete but they echo the rocky landscape. New material helped Wright to build large floating terraces. Even the colours which were used like the pale ochre colour given to the beams matched with the back of a fallen rhododendron leaf. 3 Frank Lloyd Wright’s Fallingwater, the house and its history, copyright 1993 by Dover Publications, Inc. Aspects of creative work: Theory of Conservation Su bmitted by: Manasi Pundlik, Code: AC-0212 Page 5When Wright visited the site for first time every aspect of the building to be constructed was clear to him. He imagined and designed the house then and there itself in his mind. Every little detail in the house adds to the exquisite designing. The whole idea to live around the stream and not just look at it from a distance is fascinating. Mr. Kauffman loved the stream but no one ever thought of building a house there. Wright very modestly says that â€Å"by way of concentrated thought, the idea is likely to spring into life all at once and be completed eventually with the unity of a living organism. 4 Thus when I studied the architectural and structural aspects of Fallingwater I realized how the architect was inspired from the setting and how he imagined the building in first site visit and he never deviated from that imagination. His principle of organic architecture can be seen in every aspect of the building from choosing the site , designing flowing spaces which follow function too, to choosing right materials to express it. Use of natural material like sandstone so that the building becomes part of the landscape, and use of modern material like reinforced concrete for structural stability and strong and bold form of terrace.Entrance to the site was so thoughtful that while crossing the wooden bridge and approaching the entrance of the house you get a feeling of uphill journey into a private territory, even though the entrance was at an elevation only six inches higher than the bridge roadway. By understanding all these aspects one can realize the cultural significance of the building. After industrial evolution and emergence of modern architecture, concepts of cultural significance are changed. It doesn’t mean that we don’t respect our cultural heritage, but it forces us to understand significance in different erspective. These examples we study in Indigenous traditional architecture and that we study in modern architecture have very different significance. Modern architecture like Fallingwater has cultural significance because it shows us how lifestyle of India as well as whole world has changed over time. How architecture changed over time. How our culture and architecture evolved due to British rule and also due to exchange of ideas and culture. When we are studying about conservation all these aspects are very important to understand a building. Wright, in the Architectural Forum, 94 (Jan. 1951), p. 93 Aspects of creative work: Theory of Conservation Submitted by: Manasi Pundlik, Code: AC-0212 Page 6 Replica and memory: Frank Lloyd Wright’s Fallingwater Frank Lloyd Wright was an American architect, born in Richland Center, Wisconsin. His mother, Anna Lloyd Wright had a great influence in shaping of his life.. Things which he learned on his uncle’s farm helped him to relate to nature. The architectural style which he developed has a strong belongingness to nature.In initial practice Wright worked with Louis Sullivan and his principle of Form follows function is also seen in Wright’s work. Inspired from principles of Sullivan he created his own style inspired from nature i. e. Organic Architecture, an American style in architecture that even influenced the best European builders of the 20th century. For Wright, organic architecture should incorporate: †¢ †¢ †¢ Designs based on nature Natural building materials and, Architectural plans that integrate buildings with natureA classic example of organic architecture, Fallingwater, created in 1936, at Bear Run, Pennsylvania, showcases Wright’s skills and his command on his imagination. The client Mr. Kauffman wanted to build a weekend country house near Bear Run stream where he and his family can enjoy the fall. When Wright visited the site he had something different in mind. He knew that the Kauffmann’s loved the stream, so instead of designing a house which overlooks the stream he designed a house where you can live in the stream and enjoy every bit of it.The whole structure is built such that it never tries to empower itself from nature. It sits quietly on the rocks as if it belongs there. This dynamic building is suspended over a fall, which pours down from underneath one of Wright’s bold projecting terraces. The building seems to grow out of the landscape. Flowing spaces, extended terraces besides the living and dining rooms brought nature into the house. Even though a modern material like reinforced concrete was used for constructing terraces it merged with the surroundings as if they were part of the rocky site.Glass used for walls and windows, pale ochre coloured sandstone used all added belongingness. Sandstone used for construction was queried from nearby site Fallingwater is both integrated into the landscape and designed to echo the shapes of the landscape where it is nestled. Wright allows a boulder from the si te to penetrate the floor of the house, so that the natural rock foundation actually merges with the interior of the house. This boulder forms the living room fireplace. With this design element, Wright blends rock, fire and water.Aspects of creative work: Theory of Conservation Submitted by: Manasi Pundlik, Code: AC-0212 Page 7 Wright embeds his building supports into solid rock and even manages to build around nature, totally integrating his structure into the natural landscape. For instance, Wright actually built around a tree, incorporating the tree into the design of his building. The extreme union of human habitat and natural world is visible in the stairs that are suspended directly over the falls. These stairs go nowhere they simply allow people to experience the falls and be in direct contact with nature.Glass windows in the living room , extended beams on the second floor which act as trellis beams for first floor and all such small details emerge from Wrights inspiration of bringing nature into the building, so that the building is part of nature and the people living inside should also feel the same way. That is what organic architecture is. Replica – Dictionary Meaning: : an exact copy or model of something Memory: the faculty by which the mind stores and remembers information, a person or thing remembered, the length of time over which one can remember things. Every artist tries to interpret nature in its own way. Some get inspired from some form of flower or any form which exists in nature, some understand nature and try to relate their understanding of nature by reinterpreting it. Some try to interpret on paper, some by composing music, some by building, but basic concept is same to understand nature. In terms of architecture, Frank Lloyd Wright felt the need of relating his structures with the nature. He tried to interpret nature by evolving his architectural style which was close to nature.Replica means a model which is inspired from s omething which belongs to nature and had gone through a process of evolution. It can never be exactly same as the inspiration but the essence remains. When a model lacks spirit, essence and inspiration it is merely a copy. Replica cannot be studied in isolation of its context. Context, cultural significance is very important to understand from where the artist got its inspiration. 5 Ed. Catherine Soanes, Oxford dictionary thesaurus, Oxford university press, New York (2005) Aspects of creative work: Theory of Conservation Submitted by: Manasi Pundlik, Code: AC-0212 Page 8