Celebrity Cruises

1. Problem Statement: The problem with cruises is that they are becoming a commodity, so Celebrities cruises needs to find a pricing intimate and also cultivate customer loyalty. 2. Situation Analysis. Context: The blend in industry is not the same as it was in the reluctant nighties. Competition has increase as well as the take for cruises for a vacation destination (Average annual growth of 8.4%). Cruises heart in the leisure industry was the know as to provide the must satisfied customers, nearly 9 out of 10 cruisers claim they would cruise again. The market is divided into two: The sumptuousness market and the mass market. The luxury market offered a broader variety of destinations and lasted longer than mass market cruises. It offered one crewmember per 2 guests. opulence cruises encouraged guest to request anything they asked and were smaller, but with mettlesome quality therefore higher price. The Mass market these were less(prenominal) high-priced cruises, with limited itineraries, shorter sails, and could accommodate more guests than luxury markets. Margins were higher. Furthermore, modernistic regulations for cruises take away affect the industry increasing costs and investment gold to cruise line to conform to the rules.

Company: Celebrities cruises had two lines the study and Royal Caribbean these two were manage separately. Royal Caribbean and celebrity captures a third of the market, and occupancy of both cruises lines 101.8% in 2001. Making Celebrities Inc. the eye bli nk largest cruise operator. They position th! emselves in the midtier premium market by offering an upscale experience at an intelligent price. Cruises were cool it of crew and staffs each had to go thru a training drift of how to treat guests, and it was a policy to always well set and give a smile to them service, safety and style were the trinity pillars to hold up customer satisfaction. The Cruise also offered...If you want to get a full essay, order it on our website: BestEssayCheap.com

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