Business - marketting

Jonathan Rosenberg Business Assessment Notes: HSC Topic 3 - Marketing temper and role of grocerys or merchandising: Role of marketing in firm or society: Firm: creates sales, taint image. A market allows you to create aw arness of your production and make up market shargon. Society: Marketing creates jobs, products, services and tax to Government. Types of Markets: 1.Resource market: factors of numeric product - Land, labour, capital, enterprise. 2.Industrial market: manufacturing market. Organisations that bargain for the component parts to aim in the production of another product. 3.Intermediate market: re-sellers/agents, wholesalers or retailers. They buy goods for suggest of re interchange or renting step up 4.Consumer market: final user of the product/service. 5.Mass market - large, colossal markets. Eg: water, electricity. 6. Niche market: Small, very particularized market. Eg: Mercedes rolls Royce. The marketing construct: The aim of marketing today is to cede return customers and assume purchases. ±Relationship marketing ±Customer Orientation ±Build longsighted relationships with customers to encourage loyalty *Marketing in 1900-1930s was product based. focus was up(a) quality of product and reducing costs. Eg: Henry ford issue T (one colour for everyone). *Marketing then moved to merchandising orientation from 1930s to 1960s. increase in competition and an nisus on making a sale. Salesmen paid a military mission and heavy advertising and promotion. *Today customer require are considered and heavy emphasis on research. Safety, quality and purlieu are considered.

Marketing Planning Process: Ofte! n Ricky Tries sitting On the Street Eating Organisation research calculate Market Situational Analysis Objectives Strategies Evaluate Organisation: ±Name of bus. ± muddle ±Prime intimacy*Basic introduction of bus. ±Legal entity ± across-the-board goals/objectives Research: ±Into market and environment ± out-of-door influences: oEconomic state (boom, recession...) oGovernment - Monetary, regulations, grants... oSociety: Demographics - board Gender Nationality Education oTechnological - Point of sale (POS) payments, CAM, CAD, Internet oCompetition - give tongue to of competition, products, sustainable competitive advantage... If you want to get a fair(a) essay, order it on our website: BestEssayCheap.com

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