Whirlpool

Building a House of Brands: gyrate Corporations radiation pattern for Success Whirlpools digital asset management computer architecture provides the enterprise towboat to protect and expand brand value Leonor Ciarlone fourth-year Editor, The Gilbane composition August 2005 Whirlpool Corporation (NYSE:WHR) is the worlds leading manufacturer and seller of major home appliances, with annual gross sales of everyplace $13 billion, 68,000 employees, and 50 manufacturing and technology research centers around the globe. Whirlpools special brand names -- KitchenAid, Roper, Bauknecht, Inglis, Brastemp, Consul and its global Whirlpool brand -- are marketed and sold through direct sales offices in to a greater extent than 170 countries worldwide. Sustaining its market position requires Whirlpool to take come forth from an exceptional foundation of business strategy, technology, and employees every day. With pillars based on innovative design and development, consisten t brand management, and proactive thickening relationship management, Whirlpool has established the groundwork it needs to arouse a global house of brands. www.gilbane.com © 2005 Bluebill Advisors, Inc. All rights reserved.  pith Technology Works: Whirlpool Corporation Table of circumscribe INTRODUCTION......................

........................................................................................3 CASE culture OVERVIEW ..................................................................................................3 ACKNOWLEDGMENTS ........................................... ............................................! ................3 USING THIS CASE STUDY ..................................................................................................4 IN THEIR OWN spoken communication: THE WHIRLPOOL PERSPECTIVE ......................................4 RECOGNIZING THE line ............................................................................................4 THE OPPORTUNITY...If you want to get a full essay, order it on our website: BestEssayCheap.com

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